Geoff Henry has been in the beverage business long enough to know what works and what doesn’t.
He has almost 20 years of non-alcoholic beverage expertise, including more than a dozen years at Coca-Cola. There, Henry spent most of his time leading a tea and coffee portfolio that had seven brands, like Honest Tea, Gold Peak Tea, Fuze, and Peace Tea. Some were multi-billion brands, others were under $100 million and still emerging. Then he worked a handful of years at Jamba, helping the chain grow from fewer than 1 percent digital transactions to north of 20 percent. Henry also oversaw the rollout of a new app and POS system and familiarized himself with multi-unit franchising.