Gong cha president reveals 4 steps to conquering US market

Geoff Henry, president of Gong cha Americas

When an international franchise brand sets its sights on entering the highly competitive U.S. market, it faces a unique set of challenges that can make or break the success of the brand’s expansion. When Gong cha — a premium international bubble tea brand — launched in the U.S. in 2014, we developed a strategic approach that allowed us to not only make a successful entry into the U.S. market but to chart a course for continued growth.

Source: Fast Casual