A Gong cha Franchisee’s Tale of Resilience and Success

In the heart of Worcester, amidst the challenges of a pandemic-stricken world, Hannah and Jason Vuong embarked on a journey that would define their entrepreneurial spirit. Former professionals, they shared a deep love for Gong cha, a globally renowned bubble tea brand. Despite daunting odds, they dared to dream of opening their Gong cha bubble tea franchise in downtown Worcester, Massachusetts. Their story, recently featured in The Boston Globe, is a testament to their resilience, the support of a vibrant community, and the strength of the Gong cha boba tea franchise model.

Facing Challenges: A Pandemic and a Dream

Picture this: a world grappling with uncertainty, a family with a dream. The Vuongs faced the storm head-on, demonstrating a remarkable spirit of perseverance when they opened their downtown Worcester Gong cha location in September 2020. Opening a QSR beverage franchise during a pandemic might sound audacious, but for the Vuong family, it was a necessary, passion-fueled decision.

When Jason lost his banking job, they saw an opportunity amidst adversity. And the catalyst? Their love for Gong cha’s tea. Armed with determination and the popular allure of Gong cha’s globally beloved menu, they ventured into the unknown. Despite financial uncertainties, they navigated the complex process with the help of Worcester’s supportive community, grants from the city, and Gong cha’s franchise support network – turning their boba business entrepreneurial dreams into a reality.

From the Covid Crisis to Bubble Tea Triumph

In the pandemic-stricken economy, restrictions that threatened traditional dine-in experiences also became opportunities for transitioning to takeout and delivery services like UberEats and DoorDash. Gong cha’s adaptability and operational flexibility proved instrumental; swiftly enabling the transition to takeout and delivery services that ensured the Vuong’s doors stayed open, sustaining their business.

Amidst these challenges, Gong cha’s robust infrastructure and global supply network played a pivotal role, ensuring a continuous flow of premium ingredients to our franchisees even during the pandemic’s darkest days. This unwavering support allowed the Vuong family to maintain the exceptional quality that defines Gong cha, reassuring customers in uncertain times. Gong cha’s adaptability and operational flexibility, coupled with our dedication to sourcing the finest, premium ingredients, became instrumental in swiftly transitioning to takeout and delivery services, ensuring the Vuong’s doors stayed open, sustaining their business.

Gong cha’s Backbone in Franchise Resilience

Gong cha’s commitment to excellence is not just a promise; it’s a testament reflected in our relationships with suppliers and the resilience of our global supply chain. Gong cha’s dedication to sourcing the finest, premium ingredients is the cornerstone of our success. Through longstanding relationships with trusted suppliers, we guarantee a constant stream of top-quality tea leaves and ingredients, ensuring the consistent excellence of our popular bubble tea beverages. This robust supply chain, fortified with the strength of a vast franchise network, provides a secure foundation for our franchisees, even in challenging circumstances.

But this support system is not merely a backup plan; it’s an integral part of the Gong cha franchising experience. Our franchisees are never alone in their journey. With Gong cha, entrepreneurs are not just investing in a brand; they are becoming part of a network built on stability, quality, and unwavering support. In a world of uncertainties, Gong cha stands tall, offering entrepreneurs not just a business opportunity, but a resilient, enduring partnership.

Growth Amidst Challenges: Nurturing Community Bonds

Faced with unprecedented hurdles, the Vuongs pivoted their strategies and turned obstacles into stepping stones. Hannah and Jason Vuong’s inspiring journey mirrors the essence of Gong cha. Their story is not just one of survival, but of thriving against all odds to share the simple pleasures of premium bubble tea in uncertain times.

With every cup of Gong cha tea they served, they exemplified the brand’s commitment to quality and innovation. The diverse menu offerings, from classic milk teas to inventive flavors like hot brown sugar ginger milk tea, became the bridge connecting their business to the community. Gong cha’s ability to cater to diverse tastes and preferences made them not just a local favorite but a cornerstone of Worcester’s culinary scene.

Why Gong cha?

For the Vuong family, Gong Cha was more than a business; it was a shared passion. Hannah Vuong echos the sentiments of countless tea enthusiasts: “Each flavor, you can literally smell the difference, the aroma when you drink it as well.” Their love for Gong Cha became the driving force behind their perseverance and exemplifies the unique bond that Gong Cha franchisees share with the brand. It’s a story of love, dedication, and a shared dream, making the challenges surmountable and victories sweeter.

Sustainable Franchise Growth: A Bubble That Won’t Burst

Since opening their Gong cha franchise in Worcester, the Vuong family has seen impressive growth. Their bubble tea franchise, initially a beacon of hope during the pandemic, is now a thriving community hub in Worcester. Buoyed by their success, they’re expanding to Newbury Street in Boston, a testament to their hard work. Their story showcases the practical and robust nature of Gong cha’s franchise model, demonstrating how it fosters genuine, sustainable business growth with multiple ownership opportunities.

Exciting opportunities are on the horizon with Gong cha’s direct franchising options now available. With approximately 60 percent of the U.S. still unexplored, there’s ample room for passionate entrepreneurs to claim their territory. Whether you’re eyeing a 10-unit venture or envisioning a significant expansion, Gong cha’s untapped markets, including Arizona, Nevada, New Mexico, Utah, Illinois, Indiana, Hawaii, and select spots in the Northeast, are prime and open to development.

Own a Gong cha Franchise Today

If you’re looking to embark on an entrepreneurial venture, consider Gong cha – where your dreams meet a global bubble tea brand’s legacy. Gong Cha’s bubble tea creations continue to captivate taste buds, ensuring that every sip is a delightful experience.

With a proven business model, unwavering support, and a diverse menu that captivates taste buds, Gong cha offers more than a franchise; we offer a legacy of success: Gong cha was ranked #1 in the Tea category on Entrepreneur’s prestigious Franchise 500® list for the second consecutive year (2023 & 2022); awarded category winner of Top Food & Beverage Franchises in the Global Franchise Awards (2023); and ranked #151 on Franchise Times’ Top 400 List.

Your own Gong cha story begins here. Contact us today to learn more about owning a Gong cha franchise in an industry set to see massive growth by 2031. Join us in the exciting world of bubble tea entrepreneurship!

Gong cha Franchise


*Allied Market Research, Global Bubble Tea Market Opportunities and Forecast, 2020 – 2027.

The information in this proposal does not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.