In anticipation of her keynote address at the Self Service Innovation Summit taking place this December, Rebecca Kahn, Gong cha’s franchise business leader for U.S. and Canada, talked with Kiosk Marketplace via Zoom to discuss the international bubble tea brand’s digital journey and the challenges and opportunities presented by self-service technologies.
Kahn, a seasoned marketing executive, shared insights into how Gong cha is leveraging technology to enhance the guest experience while preserving the personal touch that has made the brand a beloved bubble tea destination.
