Bubble Tea Franchise Gong Cha Targets International Growth

“It was the line out the door of a Gong Cha store in Tokyo that first caught Cristina Soto’s attention. “We saw girls, 15-year-old girls, all lined up, ordering their Gong Cha. They weren’t even drinking it, it was all photo, photo, photo,” recalled Soto of discovering the Taiwanese bubble tea brand while on her honeymoon in 2017. Then she tried the tea.”

Source: Franchise Times