How Gong Cha Emerged as a Premium Global Brand

At Gong Cha, we take great pride in being a leader of the premium bubble tea industry. Our story began in Kaohsiung, Taiwan, in 2006, and since then, we have grown to become the #1 in the Tea category in Entrepreneur Magazine’s prestigious Franchise 500 List. Our exceptional growth and expansion are the result of our unwavering commitment to quality, innovation, and customer satisfaction.


Bubble tea first gained popularity in Taiwan in the 1980s as a cold tea-based drink mixed with milk, sugar, and chewy tapioca pearls, also known as “boba.” In the 1990s, it spread to other parts of Asia, including China, Hong Kong, and Singapore. The drink’s appeal was driven by its unique taste, texture, and customizable options, as well as its association with Asian culture and lifestyle.

Social media and a younger demographic further fueled bubble tea’s popularity, with influencers and food bloggers sharing photos and reviews of the drink on platforms like Instagram. Aside from the antioxidant health benefits of tea, Gong cha provides the ability to customize healthier options by tailoring sugar and toppings and opting for green tea and matcha.


From its inception, Gong cha set out to create a product that would be differentiated from our competitors. This included using only the highest quality ingredients and tea leaves sourced from trusted suppliers, ensuring that every cup of our beloved bubble tea was a delicious and refreshing experience.

After opening in Hong Kong, Gong cha rapidly expanded into the Korean market, reaching over 400 stores in just over four years. Recognized as the most popular F&B brand in Singapore and the most popular tea beverage brand in Korea, we then expanded into the US, Canada, and Japan. By the end of 2014, we had 550 stores. In the next three years, we added almost 200 more locations and started rebranding to better serve our customers and franchise owners. Today, we have over 2,000 locations across 23 countries. Our commitment to quality, innovation, and customer experience has set us apart in the competitive bubble tea industry and positioned us as a bubble tea brand leader.


While there are many bubble tea brands out there, Gong cha stands out from the rest in several ways. For one, we prioritize quality above all else, using only the finest ingredients in our drinks with tea brewed every four hours, so guests can always expect the freshest and most vibrant flavors. Additionally, we offer a wide variety of flavors more than 600 possible drink combinations and customization options, allowing our customers to truly make their drinks their own.

We are continuously innovating and introducing new flavors and products to our menu, such as our popular “milk foam” topping ­– a fan favorite. We also place a strong emphasis on the customer experience, with friendly and approachable staff and a comfortable and inviting store environment. Finally, our commitment to sustainability is evident in our eco-friendly packaging and our efforts to reduce waste.


If you’re interested in becoming a part of the Gong cha family, we invite you to explore our franchising opportunities. As a globally recognized brand, we offer the support and resources you need to succeed in the competitive world of bubble tea franchising. Join us on this exciting journey and let’s grow together!

Contact us today to learn more about how you can join this exploding industry with the leader in bubble tea.

Gong cha Franchise


*Allied Market Research, Global Bubble Tea Market Opportunities and Forecast, 2020 – 2027.

The information in this proposal does not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.