Gong cha is a rapidly growing bubble tea franchise with a reputation for providing high-quality, delicious beverages that customers love. With its signature blend of premium tea and chewy tapioca pearls, Gong cha has become a beloved brand in the bubble tea industry. The launch of the first store in Portugal, earlier this year, is yet another milestone in Gong cha’s continued global expansion strategy.
3 KEY LEADERSHIP HIRES
Gong cha has made some key leadership hires to accelerate expansion in the US and around the world. Geoff Henry, Kiki Jin, and Pip McKenzie have joined the Gong cha team as organizational leaders, bringing with them a wealth of experience and expertise in the food and beverage industry.
Geoff Henry, the new President of the Americas for Gong cha, has spent more than 20 years working in the restaurant industry. Henry has spearheaded the growth of some of the world’s most iconic consumer brands including Jamba Juice, Colgate, Dasani, Dunkin’ bottled coffee, Gold Peak tea, and Honest Tea. As a senior executive for Coca-Cola for 12 years, Henry transformed its tea portfolio to capture the #2 market share position.
Pip McKenzie, Gong cha’s new General Counsel for Gong cha, has over 15 years of experience as an accomplished legal professional. McKenzie has expertise across quick-service restaurant conglomerates and the consumer goods sector. Formerly the Head of Legal for KFC, Yum! Brands Western Europe, she has also served as Legal Director for Unilever Europe.
Kiki Jin, Gong cha’s new Global Chief Marketing Officer, brings extensive experience in global marketing and branding to the team. She is a prominent global marketer who brings more than 15 years of experience and worked with global brands including Heinz, Dove, Axe, Lipton, and Lux. Jin has a notable track record for developing purpose-driven brands that lead to business growth.
AGGRESSIVE GROWTH GOALS
These three new organizational leaders will be instrumental in helping Gong cha further achieve our aggressive growth goals for US and international expansion. With the combined expertise and leadership, Gong cha is poised to continue our rapid expansion as a global leader in the bubble tea industry.
In addition to new leadership hires, Gong cha has been making strides in expanding our global and American leadership teams. Gong cha now has almost 2,000 locations across 23 countries including the UK, USA, Mexico, Portugal, Australia, New Zealand, Korea, and Japan.
JOIN A FRANCHISE AT THE FOREFRONT
With our premium ingredients, innovative flavors, and talented leadership team, Gong cha is sure to remain at forefront of the global bubble tea industry for years to come. If you have multi-unit, single-unit, or master franchisee aspirations, Gong cha might be the right franchise fit for you. Contact us today and learn more about your own Gong cha franchise opportunity.