Seasonal Fruits in Your Cup
How Gong cha Embraces Freshness Year-Round

Freshness isn’t just a nice-to-have at Gong cha—it’s the core of every drink. From the moment tea leaves are brewed to the final swirl of fruit, every step is designed to make sure your cup is as fresh, flavorful, and satisfying as possible. That’s why each sip bursts with aroma, texture, and color that you can taste.


Whether you’re trying a seasonal specialty like the Dragon Fruit Tea or ordering your go-to milk tea, Gong cha’s freshness standards remain the same: never compromise on quality.

Fresh Tea, Brewed Throughout the Day

At Gong cha, tea isn’t brewed once and left to sit all day. Instead, each blend—whether it’s Black, Oolong, Earl Grey, or Green tea—is brewed fresh in-store multiple times a day. This approach locks in the tea’s natural oils, aroma, and full-bodied flavor so it’s always at its peak.

By replacing tea regularly, you avoid the “flat” taste that happens when it sits too long. Every cup you order is made with tea that’s been brewed within hours, not days.

Pearls That Stay Plump and Perfect

Texture is one of the hallmarks of bubble tea, and tapioca pearls are at the heart of that experience. Gong cha changes out pearls every 4 hours to keep them tender and chewy, never tough or mushy.

The result? Every bite delivers the perfect contrast to your drink—soft but with just enough bounce. It’s a detail customers often notice without even realizing why the drink tastes so fresh.

Freshness in Every Ingredient

Tea and pearls aren’t the only things refreshed throughout the day. In-house prepared toppings like pudding, herbal jelly, and milk foam are also made and replaced on a schedule to maintain ideal taste and texture.

Even sweeteners are handled with care—syrups and honey are measured precisely so they don’t overpower the delicate balance of tea and fruit. Learn more about Gong cha tea ingredients here.

Real Fruit, Real Flavor

Seasonal drinks are where Gong cha’s freshness really shines. Take the $3 Dragon Fruit Tea, for example. It’s vibrant in color and naturally sweet because it’s made with real dragon fruit—not an artificial powder.

By using real fruit purées and juices, you get a flavor that’s clean and refreshing, with no chemical aftertaste. Seasonal options rotate throughout the year—think mango in the summer, grapefruit in the spring—so there’s always something new to enjoy.

Why Freshness Matters

Freshness isn’t just about taste—it’s about the entire drinking experience.
When you combine these factors, you’re not just getting bubble tea—you’re getting a moment of joy in a cup.

Freshness You Can See

From the clear, jewel-like color of freshly brewed green tea to the vibrant pink of dragon fruit, Gong cha drinks look as good as they taste. This visual appeal is no accident—it’s the result of strict preparation standards that keep every element looking and tasting its best.

Serving Freshness, Every Season

Gong cha’s commitment to freshness doesn’t waver with the seasons. Whether it’s winter milk teas, spring fruit infusions, or summer limited-time offers, the focus is the same: brew fresh, prepare fresh, serve fresh.

So next time you visit, pay attention to those small details. You’ll see the pearls being scooped fresh, the tea being brewed in the back, and the bright colors of real fruit as it’s mixed into your drink. Freshness isn’t just part of the flavor—it’s the foundation Check out our fresh menu today!

Gong cha Franchise

Information

*Allied Market Research, Global Bubble Tea Market Opportunities and Forecast, 2020 – 2027.

The information in this proposal does not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.