Brewing Loyalty: How Gong cha Leverages Integrated Technology for Franchise Success

At Gong cha, innovation and guest satisfaction are at the heart of our bubble tea franchise journey. As a leading player in the thriving bubble tea industry, we understand the importance of staying ahead of the curve to meet the needs of our diverse and digitally-savvy guests. In this blog post, we will take you on a delightful tour of how Gong cha leverages cutting-edge technology and integrated systems to enhance the guest experience, drive franchise success, and foster loyalty among our valued customers.

Integrated Restaurant Technology: A Seamless Guest Experience

At Gong cha, we believe in creating a seamless journey for our guests, from the moment they step into our stores to long after they enjoy their favorite bubble tea flavors. To achieve this, we have invested in state-of-the-art integrated restaurant technology that ensures our guests enjoy a smooth and efficient experience. Our user-friendly interfaces across platforms, including Kiosk, Mobile App, Loyalty, Delivery, QR Codes, and CUPS, provide easy access and familiar navigation, catering to the preferences of our Gen-Z and Millennial guests.

Kiosks: Elevating Digital Sales and Building Guest Loyalty

One of the most significant technological innovations we have embraced is the implementation of kiosks in our stores. These interactive kiosks not only facilitate digital sales transactions but also offer unique upselling opportunities, enhancing the average check size and driving profitability for our franchisees. But that’s not all! Our kiosks are also seamlessly integrated into our Mobile App and Loyalty platform, encouraging guests to return for more delightful bubble tea experiences. By earning loyalty points with each purchase and incentivizing feedback through QR codes, our kiosks play a crucial role in fostering guest loyalty and building a vibrant Gong cha community.

CUPS Guest Service Program: Empowering Improvement through Guest Feedback

At Gong cha, we are passionate about continuously improving our offerings and guest experience. To achieve this, we proudly present our CUPS guest service program. The CUPS program is based on the following feedback areas: Cleanliness, Would U come back, Product Quality, Service. This unique initiative allows our guests to provide valuable feedback and insights from their visits, helping us identify areas for operational enhancements. By utilizing QR codes to simplify access to the CUPS survey, we ensure that our guests’ voices are heard and that we remain committed to delivering excellence in every aspect of our bubble tea franchise.

Seamless Integration: Engaging with Our Guests Like Never Before

Our dedication to providing a seamless and engaging guest experience comes to life through the harmonious integration of our platforms. Gong cha’s Mobile App mirrors the user interface of our in-store kiosks, offering our guests a familiar ordering experience while also granting access to loyalty points, CUPS survey participation, and 3rd party delivery options. This integrated approach enables us to engage with our guests like never before, fostering brand loyalty and making Gong cha a preferred destination for bubble tea enthusiasts worldwide.

Shaping the Future of Bubble Tea Franchising with Technology

At Gong cha, we are on a relentless pursuit of excellence in the bubble tea industry. Our commitment to embracing technology and innovation goes beyond just improving guest experience; it’s about creating lasting memories and fostering genuine connections with our customers. As the preferences of our Gen-Z and Millennial guests evolve, so do our efforts to cater to their desires through seamless integration, user-friendly interfaces, and engaging platforms.

Contact us today to begin your exciting journey with us. Start your Gong cha franchise, where each sip of our delightful Gong cha bubble tea brings joy and satisfaction!

Gong cha Franchise


*Allied Market Research, Global Bubble Tea Market Opportunities and Forecast, 2020 – 2027.

The information in this proposal does not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.