Celebrate Pride Month
with Gong cha’s Inclusive Community

At Gong cha, every cup is a celebration—of flavor, of creativity, and most importantly, of you.

This June, we’re proud to honor Pride Month by standing with the LGBTQ+ community and uplifting the values that connect us all: authenticity, inclusivity, and joy. Whether you’re out and proud, still discovering who you are, or simply here to support and celebrate, we welcome you to sip with us in solidarity.

Rooted in Inclusivity

From the beginning, Gong cha has been more than a tea brand. We’re a community built on respect and connection. Our values align naturally with Pride: we champion individuality, embrace authenticity, and create experiences that invite everyone to feel seen, celebrated, and included.

That’s why our stores strive to be safe, affirming spaces where you can be yourself. Whether you’re ordering your usual or trying something bold and new, you’ll always be met with a smile and treated with care.

Color Your Cup with Pride

At Gong cha, flavor is just the beginning—your drink is a reflection of you. And what better way to celebrate Pride than by creating a drink as bold, colorful, and original as you are?

With hundreds of possible combinations across teas, toppings, and textures, no two drinks are ever the same—and that’s exactly how we like it.

Ready to get creative? Here’s how to craft a drink that’s as vibrant and expressive as you are:

Red – Strawberry, Passionfruit, or Hibiscus

Start with something bold. Strawberry Milk Tea delivers a juicy, nostalgic sweetness, while Passionfruit Green Tea offers a tropical twist with a tangy kick. Want something more floral? Hibiscus Fruit Tea (available at select locations) adds a rich red hue with antioxidant benefits.

Pair it with: White pearls, rainbow jelly, or milk foam for creamy contrast.

Orange – Mango, Thai Milk Tea, or Peach

For citrus lovers and sunny personalities, Mango Milk Foam is a fan favorite—smooth, tropical, and refreshingly rich. Thai Milk Tea offers an earthy, spiced profile with its signature orange color, while Peach Oolong Tea brings subtle sweetness and a floral aftertaste.

Perfect pairings: Crystal boba, basil seeds, or herbal jelly.

Yellow – Lemon Yogurt or Honey Green Tea

Add brightness with a citrusy Lemon Yogurt drink or the subtle sweetness of Honey Green Tea. These teas are light, energizing, and ideal for those who want to sip on sunshine.

Try it with: Aloe or ai-yu jelly.

Green – Matcha, Wintermelon, or Honeydew

Matcha Milk Tea is a staple—vibrant, earthy, and energizing. For something lighter, try Wintermelon Milk Tea, or go with Honeydew Slush for a melon-forward, summery flavor.

Top it off with: Milk foam, coconut jelly, or grass jelly.

Blue – Blueberry, Butterfly Pea Flower (if available)

Some locations feature Blueberry Yogurt or limited-time blue teas made with butterfly peaflower for a natural, magical color shift. They’re eye-catching, delicious, and totally Instagram-worthy.

Best with: Rainbow jelly or sparkling soda base for an extra pop.

Purple – Taro, Ube, or Grape

You can’t go wrong with the classic Taro Milk Tea—rich, nutty, and velvety purple. Some stores may offer Ube drinks for a naturally sweeter, deeper color. Grape Green Tea (select stores) offers a crisp, juicy sip with a punch of purple.

Toppings to try: Boba pearls, coconut jelly, or milk foam.

Need inspiration?

Ask a team member for their favorite colorful combo or try one of our unofficial “Pride Staff Picks” like Taro Slush with Rainbow Jelly and Milk Foam. Trust us, it’s a celebration in every sip.

Not sure where to start? Explore our full menu to discover your next favorite.

Beyond the Color Wheel

Toppings are where bubble tea really shines, but they can also tip the calorie scale. At Gong cha, you’ve got options that keep the texture and excitement without throwing your balance off track.

Don’t stop at color. At Gong cha, we believe that texture is a form of self-expression, too. Whether you’re team chewy boba, team refreshing jelly, or love the smoothness of milk foam on top—every topping adds its own personality.

Want to try something new this Pride Month? Mix a fizzy sparkling tea with fruit jellies, or layer your favorite milk tea with unexpected combos. There’s no wrong way to create your drink—because at Gong cha, we celebrate the way you do you.

Show off your creation! Tag us @gongchatea and use #GongchaPride to spread the color and the love.

More Than a Tea Shop

Pride Drinks

Gong cha stores across the country are joining in the Pride Month celebration in their own unique ways. Some locations are participating in local Pride parades and festivals, while others are hosting in-store activities or giveaways. Want to know what’s happening near you? Find a Gong cha near you and follow your local store on social media for updates and events throughout June.

A Year-Round Commitment

At Gong cha, supporting the LGBTQ+ community doesn’t stop on June 30. Pride is a reflection of values we strive to uphold every day: kindness, respect, and the freedom to be exactly who you are. We’re honored to be a part of your story and your celebrations.

So this month—and every month—let’s raise our cups: to love, to visibility, to progress, and to the power of living boldly and authentically.

Happy Pride Month from all of us at Gong cha. 🌈

Gong cha Franchise

Information

*Allied Market Research, Global Bubble Tea Market Opportunities and Forecast, 2020 – 2027.

The information in this proposal does not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.